The music video for iLoveFriday's 2017 song "Hate Me" showed Malik, a Pakistani-American woman, smoking a blunt while wearing a hijab, a type of veil worn by some Muslim women and traditionally used to maintain Islamic standards of modesty. The best-known portion is Malik's verse, which opens with a line that became a meme: "Hit or miss, I guess they never miss, huh?" Months after its release, "Mia Khalifa" achieved unexpected viral success on social media, especially among TikTok users. God, this was global, I couldn't escape it." Critics have praised the song for its unconventional catchiness, but it has also been criticized as off-key and misogynistic. Khalifa has not publicly commented on the song, however, a comment on a TikTok post on June 28, 2020, from Khalifa's official account miakhalifa stated that "This.
iLoveFriday and their fans took the apparent hypocrisy seriously. A faked screenshot, intended as a joke, seemed to show Khalifa criticizing Malik for smoking while wearing a hijab in a music video. The decision to write a song dissing Khalifa arose over a misunderstanding. The song is a diss track targeting Mia Khalifa, a Lebanese-American Internet celebrity and former pornographic actress.
It was included on their second EP, Mood (2019).
The duo of Atlanta-based rappers Aqsa Malik (also known as Smoke Hijabi) and Xeno Carr self-released the song on February 12, 2018, which was later re-released by Records Co and Columbia Records on December 14, 2018. " Mia Khalifa" (originally titled " Mia Khalifa (Diss)", also known as " Hit or Miss", and sometimes stylized as MiA KHALiFA) is a song by American hip hop group iLoveFriday (stylized as iLOVEFRiDAY).